Search engine optimization (SEO) is a much discussed topic in the world of web design.
Opinions, theories and pronouncements abound with the usual buzzwords whose meanings elude most people - ranking, link popularity, organic search, keyword snarfing - it can get pretty confusing.
Ultimately, the only thing that matters is that YOUR customers find you - not the world at large which is not interested in your product or service, but YOUR target audience.
To achieve visibility, it is crucial to adhere to published web architecture standards and rules.
We are religious about compliance.
